What Do You Like or Dislike in a Book Blurb?

I’m a student of blurbs these days, those teasers that appear on the book jacket or on Amazon. I listened to a useful podcast, “How To Write Your Book Sales Description,” in which Joanna Penn interviewed Byron Cohen. (The full transcript is available on the site.) He makes the point that 99% of authors provide a synopsis in their blurbs & says, “That won’t sell.” He then puts forth the elements of a successful blurb.

I’ve started collecting blurbs from Amazon, mostly for historical novels. They range from the very lean blurb for Lonesome Dove, by Larry McMurtry, to those that virtually give away the story, as in The Invention of Wings, by Sue Monk Kidd, & News of the World, by Paulette Jiles. I hate that. (Guess I shouldn’t click on “Read more.”)

My favorite blurb is for Water for Elephants, by Sara Gruen:

Blurb: Jacob Janowski’s luck had run out—orphaned and penniless, he had no direction until he landed on a rickety train that was home to the Benzini Brothers Most Spectacular Show on Earth. A veterinary student just shy of a degree, he was put in charge of caring for the circus menagerie. It was the Great Depression and for Jacob the circus was both his salvation and a living hell. There he met Marlena, the beautiful equestrian star married to August, the charismatic but brutal animal trainer. And he met Rosie, an untrainable elephant who was the great hope for this third-rate traveling show. The bond that grew among this group of misfits was one of love and trust, and ultimately, it was their only hope for survival.

My Take-away:
This description says enough to pique my interest, although to call Jacob “orphaned” is misleading because it suggests he’s a boy or teen.

I’ve struggled with the writing of a blurb for my not-yet-published novel Compromise With Sin. Here’s draft #144. OK maybe I exaggerate.

Compromise With Sin blurb: 

She stops at nothing to maintain a veneer of Victorian respectability, but the consequences of infidelity prove far worse than mere exposure. 

After straying into the arms of Doc Foster and becoming pregnant, small-town civic leader Louise Morrissey faces ruin if anyone─especially her husband─finds out. 

When infection steals the eyesight of her newborn baby, Louise knows it is punishment for her infidelity. What she doesn’t know is that the web of deceit she weaves to safeguard her marriage and reputation will eventually ensnare her husband and daughter with tragic consequences.

Guilt-ridden and seeking redemption, Louise risks revelation of her secrets as she joins Helen Keller in a grassroots movement to end the blinding scourge known as “babies’ sore eyes.”

In a confessional moment, Louise signs in Helen’s hand: “When you wrote ‘they enslave their children’s children who make compromise with sin,’ you were writing about me.”

A fictional version of real events, the story pits Louise, Helen, and others against society’s taboos as they champion what would become one of the greatest public health triumphs of the 20th century.

I’d welcome your feedback on my blurb or any opinion you have about blurbs. Leave a comment.

4 thoughts on “What Do You Like or Dislike in a Book Blurb?

  1. I liked the beginning of your blurb a lot, but then began to struggle. When I thought about it two things came through. It’s too long and too complicated. maybe that helps. Good luck.

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